Hughes News 2005: The World's Longest Christmas Newsletter

Hughes News 2005: The World's Longest Christmas Newsletter

After 20 years of publishing their annual Christmas greeting as a desktop-published and hand-assembled 16 page booklet, Doug and Diane decided to pull out all the stops and create The World's Longest Christmas Newsletter™. They had just celebrated their 25th wedding anniversary in November, and figured it was a good time to do a retrospective of their quarter century together.

The newsletter is posted on a self-publishing website called lulu.com and available for purchase in printed form as a 160-page, 6x9" full-color, perfect bound paperback book. You can also download the electronic version free of charge. Caveat: This is a huge, 290 MB file and takes quite a while to download.

Highlights include:
• How their love story began
• The complete Hughes Christmas Carol parody songbook
• Quotable quotes
• 10 years of holiday stories
• Updates from the relatives
• A 25-year photographic retrospective of the Hughes family's history

This unusual publishing feat was a publicity stunt suggested by the marketing department at lulu.com, which offered to pay for printing the books in exchange for the right to promote it as a world's record. They issued a press release, which led to interviews on three radio stations including the Canadian National Public Radio program, The Current. The story also appeared in the Sacramento Bee, the Silicon Valley Wave, The Pittsburgh Post-Gazette, the Tacoma News Tribune, and the Baton Rouge Louisiana Advocate newspapers.